Friday, June 23, 2006

Great Innovations: Customer-Proof Packaging

I think we have packaging engineers to thank for the customer-proof plastic packaging that has penetrated the market over about the past 20 years. Thanks to this innovation, every consumer now needs to keep a Jaws of Life in his kitchen drawer and faces the daily possibility of acquiring a life-threatening laceration during the process of extracting a new ballpoint pen or a set of headphones.

AB -- 6/23/06